The Bella Twins have been credited for playing a major factor in the success of WWE’s brand on YouTube.
Per 411 Mania, Front Office Sports recently highlighted how YouTube channels such as ‘The Bella Twins YouTube channel’ and ‘Total WWEDivas’ have helped push WWE’s YouTube subscriber base higher.
Currently, The Bella Twins channel is WWE’s second-most popular on YouTube with over three million subscribers. It’s gained more than 637 million views since it launched in November 2016.
WWE EVP of Advanced Media Jayar Donald commented on the company’s digital success in an official statement.
“The real drivers – and why people are engaged with our brand – is we have incredible superstars, and we’re telling fantastic stories. We’re customizing content for the platforms or partners that we’re working with, and that’s been the recipe for success.”
Nikki & Brie Bella are both currently pregnant and are expected to give birth late summer. Their hit E-Network reality show, Total Bellas, was recently picked up for a sixth season.